Decode London Limited are a leading design agency in East London. They specialise in bringing the best industrial designs to market. Decode’s aim has always been to collaborate with up-and-coming designers and create a collection. It has a unified look and feel that celebrates modern British design and champions British manufacturing.
One of Decodes London’s popular products is the wire light. The light consists of a bulb and pendant suspended within a “shade” constructed from various wire forms. Craven had to purposely arrange the wire forms to create the illusion of a twisted core at the centre of Wire Light. These loops produce two layers: the inner layer that interrupts and softens light coming from the lamp, and the outer layer, that makes it look nicely decorative.
Decode approached Cravens to determine the viability of manufacture and to prototype. Although the design was already fixed we had to realise an efficient method of manufacturing. This meant delivering a very high quality specification at a cost effective price.
Gary Tremble (Craven & Co.’s Technical Manager) and Tony Recchia (Production Supervisor) developed some concepts on different solutions to be able to produce the wire forms on one of the CNC machines and then a jigging method to allow the wire forms to be held whilst they were welded into place and also to be able to be removed from the jig as a completed assembly. Our fantastic production team, ultimately responsible for production, considered the concepts and established a preferred solution. After a design was developed and checked for usability, the production team manufactured.
Using this consultative process enabled Craven & Co. to achieve the brief set by Decode and a high quality cost effective product. Further details on decode can be found here www.decode.london.