The end user for this project was a long established high end butchers business operating from a highly specified High Street outlet in a prosperous part of West London.
The end-user wanted a glass fronted coldroom in which to mature their various cuts of meat with a glass front to overlook the shop so that the coldroom and the meat would become an eye-catching feature of their premises.
Having reviewed the market they decided that standard cold room shelving, Nylon Coated/ Aluminium or Stainless Steel didn’t fit with the ambience that they wanted to be created. Craven was asked to become involved in the project because of their capability to design and manufacture bespoke storage solutions. The fact that this Craven products were manufactured in the UK was entirely appropriate for their desire to provide top quality local produce.
On speaking to the end-user it became apparent that the two key features that they required from this product were:-
- Ease of viewing from the customer area
- A suitable and memorable display feature for their top quality cuts of meat
- A finish commensurate with the high end appearance of the rest of the shop
Based on the specification provided by the end-user Craven’s Design and Account Management team settled on a 3m high six tier shelving bay to make the display both eye-catching, easily viewed and large enough to showcase their wide range of cuts of meat.
The Shelving was made of mild steel and finished in a matt black paint which co-ordinated with the rest of the shop interior and extended the quality feel to the premises as well as complying with food hygiene regulations and the ambient temperature of the cold room environment.
As can be seen by these images the fully dressed finished product was certainly an eye-catching feature of the shop.